Business Plan Development
A
strategic
business
plan
begins
the
process
of
establishing
a
legally
defensible
basis
for
a
city
or
county
Stormwater
Utility
Program
implementation
project.
The
document
represents
the
first
step
in
determining
the
level
of
service
and
cost
of
service
for
the
storm
water
program.
City
and
county
staff
can
utilize
the
Business
Plan
document
as
a
management
tool
to
assist
them
in
moving
the
storm
water
program
to
an
organized
required
minimum
level
of
service
over
the
next
five
years.
Discussing,
understanding
and
reaching
consensus
on
the
content
of
the
document
will
accomplish
this
objective.
The
initial
business
plan
includes
goal
statements
that
provide
the
definition
for
current
and
future
responsibilities
and
activities
that
equate
to
costs
of
providing
those
services
for
the
stormwater
utility
program
for
the
next
five
year
period.
There
are
also
goal
statements representing what the stormwater utility program will not provide and will not have responsibility.
Discussions
with
city
or
county
staff
regarding
the
business
plan
will
assist
in
evaluating
current
practices,
procedures,
policies
and
staffing
that
will
be necessary to meet the future needs of the program.
Business Plan Development Steps
•
Develop a mission statement that will guide the program and identify the overall purpose of the program;
•
Develop a series of goal statements to support the mission statement. Goals are the prime targets that you wish to accomplish within a specified
time frame;
•
Take measures to ensure that the Technical Advisory Committee (TAC) understands and accepts the mission and goal statements developed for
the newly created stormwater utility program;
•
Take measures to ensure that the Storm Water Advisory Committee (SWAC) and key stakeholders understand and accept the mission and goal
statements developed for the newly created stormwater utility program;
•
Take measures to ensure that the elected officials understand and accept the mission and goal statements developed for the newly created
stormwater utility program;
•
Take measures to ensure that the general public understands and accepts the mission and goal statements developed for the newly created
stormwater utility program;
•
Periodically evaluate the plan and the goals and make any necessary adjustments based upon the stormwater utility program progress.
Main Level of Service Goal Categories
In developing your business plan, ERC will assist you in establishing short-term and long-term goals for your NPDES permit program activities,
any flooding and drainage issues, public education and outreach, institutional and organizational, financial, legal, billing and billing system. These
established goals will then form the base for you storm water levels of service. Your chosen levels of service will later be quantified in terms of
cost when ERC performs a Level of Service Cost of Service Analysis.